For every sold Elephant Card, we donate 50 Cent to the Save Elephant Foundation. It's a Thai non–profit organization dedicated to providing care and assistance to Thailand’s captive elephant population through a multifaceted approach involving rescue and rehabilitation programs, educational ecotourism, local community outreach, and environmental conservation programs.

The foundation was started by Saengduean Chailert who's work has received international acclaim and has been documented by National Geographic, Discovery Channel, Animal Planet, the BBC, DW, and CNN as well as in print media around the world, including The Guardian, USA Today, and Forbes.